🚲 Selle Royal has been creating comfortable bicycle saddles in Italy since 1956, helping millions of cyclists enjoy every ride with greater comfort, support, and confidence.
Built around the belief that cycling should feel effortless and enjoyable, Selle Royal designs saddles that turn every journey into a better experience.

Comfort Is More Than a Feature

For Selle Royal, comfort is both a purpose and a promise.
Whether you're commuting through the city, exploring the countryside, or riding an e-bike every day, each saddle is engineered to reduce pressure, improve support, and help you enjoy longer rides with less fatigue.

Designed Around Every Rider

No two cyclists are the same.
That's why Selle Royal develops saddles for every riding style, body position, and cycling ambition. From relaxed city cruising to daily commuting and recreational adventures, every saddle is carefully designed to match the rider's needs and deliver lasting comfort.

Italian Innovation Since 1956

Founded in Italy by Riccardo Bigolin, Selle Royal has spent decades researching rider comfort, ergonomic design, and innovative technologies.
From advanced padding systems to pressure-relieving shapes and Royalgel™ comfort technology, every detail is created to make cycling more enjoyable for everyone.

Enjoy Every Journey

Selle Royal believes that comfort unlocks the true joy of cycling.
When your saddle disappears beneath you, every ride becomes smoother, more relaxed, and more enjoyable. Less discomfort. More freedom. More reasons to ride.

Since 2008, Billy.be has carefully selected authentic cycling and outdoor brands that help people spend more time enjoying the ride.
Fast shipping across Europe and expert advice from passionate riders at Billy 🚚